Honored to Join the IWBI Air Advisory: Advancing Healthy Buildings from Homes to Organizations
A Personal Journey Comes Full Circle
When toxic mold turned our family's dream home into a health nightmare years ago, I never imagined that experience would lead me here: invited to serve as an advisor for the International WELL Building Institute's (IWBI) Air Advisory Committee.
This isn't just a professional milestone—it's a full-circle moment that connects everything I've learned through lived experience, technical expertise, and years of helping families and organizations create healthier spaces.
What is the IWBI Air Advisory?
The IWBI Air Advisory is one of ten specialized concept advisories that shape the evolution of the WELL Building Standard—the world's leading framework for designing, building, and operating spaces that prioritize human health and wellbeing.
As an Air Advisory member, I'll work alongside leading global experts in indoor air quality, public health, building science, and medical research to:
Develop and refine air quality features within the WELL v2 Building Standard
Ensure evidence-based strategies align with the latest research on indoor environmental quality
Guide implementation of practical, effective air quality interventions
Advance health equity by making healthy indoor air accessible across diverse building types and communities
The Air concept within WELL addresses critical indoor air quality parameters including:
PM2.5 and PM10 particulate matter
Volatile Organic Compounds (VOCs)
Carbon dioxide and ventilation effectiveness
Humidity control and mold prevention
Source elimination and material selection
With WELL now spanning over 6 billion square feet globally across 130+ countries and supporting approximately 30 million occupants, the work of the Air Advisory directly impacts millions of lives.
Why This Matters for Conscious Healthy Home
At Conscious Healthy Home, I've walked alongside families dealing with the devastating impacts of poor indoor air quality—from mold illness to asthma triggers to unexplained health symptoms that doctors couldn't diagnose.
My work on the Air Advisory directly enhances my ability to serve these families by:
Bringing Cutting-Edge Research to Residential Applications
The advisory provides early access to emerging research and best practices that I can immediately translate into actionable guidance for homeowners. Whether you're dealing with mold remediation, building a new home, or simply want to breathe easier, the insights from WELL's research-backed approach inform every recommendation I make.
Bridging the Gap Between Commercial Standards and Home Health
While WELL has historically focused on commercial buildings, the WELL for Residential program is experiencing phenomenal growth. My participation ensures that the unique challenges of home environments—where families spend the majority of their time—are represented in standard development.
Elevating the Healthy Home Movement
By participating in the development of globally-recognized indoor air quality standards, I can help raise the bar for what "healthy home" really means.
This benefits not just my direct clients but the entire industry, including the realtors I train through the CHH Realtor Certification program to recognize and market healthy homes.
Advancing Conscious Consulting Group's Mission
For organizations working with Conscious Consulting Group, this advisory role brings even more value to our workplace and school environment consulting:
Direct Influence on WELL Certification Standards
When I help organizations pursue WELL Certification, I'm not just interpreting the standard—I'm participating in its development. This means:
Strategic advantage in understanding upcoming changes and requirements
Deeper expertise in optimizing air quality features for maximum point achievement
Insider knowledge of compliance pathways and performance verification
Supporting ESG and Sustainability Goals
With my background as a licensed attorney with ESG expertise and now as an Air Advisory Advisor, I bring a unique dual perspective on regulatory compliance and voluntary health standards. Organizations can confidently integrate indoor air quality improvements into their environmental, social, and governance strategies.
Evidence-Based Solutions for High-Performance Buildings
The advisory work ensures every recommendation I make is grounded in the latest scientific research on how indoor air quality impacts:
Employee productivity (up to 15% improvement documented)
Student learning performance and academic outcomes
Attraction and retention of top talent
Absenteeism reduction and healthcare cost savings
Organizational resilience and business continuity
The Intersection of Law, Building Science, and Public Health
What makes this advisory role particularly meaningful is how it brings together my diverse background:
As a Certified Passive House Builder, I understand building physics and how to create high-performance envelopes that control moisture and maintain air quality.
As a Building Biology Advocate, I appreciate the holistic relationship between buildings and human health.
As an attorney with 15 years of experience in ESG, sustainability, and governance, I bring a risk management and compliance perspective that's often missing from purely technical discussions.
As someone who lived through mold illness, I bring empathy and real-world understanding of how devastating poor indoor air quality can be—and how life-changing good air quality is.
What This Means for You
Whether you're a homeowner concerned about your family's health or a decision-maker responsible for organizational wellness, my participation in the IWBI Air Advisory means you benefit from:
Access to world-class expertise - The advisory includes renowned experts from academia, industry, government agencies, and medical research across nearly 40 countries
Evidence-based recommendations - Every strategy I propose is backed by rigorous scientific research and peer-reviewed studies
Practical, implementable solutions - Advisory work focuses on interventions that are not just theoretically sound but actually achievable
Forward-thinking guidance - Insights into where healthy building standards are heading, so you can make future-proof investments
Holistic perspective - Integration of technical requirements with human health outcomes, legal compliance, and financial performance
Indoor Air Quality: The Foundation of Healthy Spaces
The Air concept isn't just one of ten WELL concepts—it's foundational to everything else.
You can have perfect lighting, optimal thermal comfort, and thoughtful nourishment programs, but if people are breathing contaminated air, none of it matters.
Poor indoor air quality contributes to:
Respiratory illnesses and asthma
Cardiovascular disease
Cognitive impairment and reduced productivity
Sick Building Syndrome
Chronic inflammation and immune dysfunction
Conversely, optimized indoor air quality delivers:
Improved cognitive function - Better decision-making and problem-solving
Enhanced productivity - Documented improvements of 8-15%
Reduced absenteeism - Fewer sick days and health-related absences
Better sleep quality - Critical for recovery and performance
Long-term health protection - Reduced disease risk over a lifetime
Looking Forward: The Future of Healthy Buildings
The $912.6 billion wellness real estate market isn't just growing—it's transforming.
Organizations and families increasingly recognize that the spaces we inhabit fundamentally impact our health, performance, and quality of life.
Through my work on the Air Advisory, I'm helping shape the standards that will define healthy buildings for years to come. But more importantly, I'm ensuring those standards are:
Accessible across different building types and economic contexts
Equitable in promoting health for all occupants
Actionable for practitioners implementing them
Impactful in delivering measurable health outcomes
Join the Healthy Building Movement
Whether you're struggling with mold, planning a renovation, pursuing WELL certification for your workplace, or optimizing your school's learning environment, there's never been a better time to prioritize indoor air quality.
My participation in the IWBI Air Advisory enhances the services available through both Conscious Healthy Home and Conscious Consulting Group, ensuring you receive guidance that's not just current but cutting-edge.
Ready to transform your space into a health-promoting environment?
Homeowners: Schedule your Healthy Home Assessment or download our free Home Health Checklist
Organizations & Schools: Book your Strategic Consultation for WELL certification guidance
Realtors: Learn about the CHH Realtor Certification to tap into the wellness real estate market
About Cristina Greenfield
Cristina Greenfield is a Certified Passive House Builder, Building Biology Advocate, WELL AP Candidate, and licensed attorney with 14 years of experience in ESG, sustainability, and governance. As founder of Conscious Healthy Home and Conscious Consulting Group, she helps families and organizations create spaces that prioritize health and wellbeing. She now serves as an advisor for the International WELL Building Institute's Air Advisory Committee.